Giorgio Armani Try-It-On

Role: UI, UX, Visual Designer
Project Scope: UI, UX Flow, Visual Design


Giorgio Armani Beauty’s digital team wanted to bridge the gap between digital and physical on their e-retail site by allowing users the ability to try-on popular lipsticks using augmented reality tech.


I collaborated with our team’s UX researcher and user testing feedback to determine how to seamlessly and intuitively integrate the new feature into existing product detail pages. The new tool was a successful hit with users we interviewed who were excited to explore different available lipstick colors and see them applied in real-time on their own faces.

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