Role: Lead Designer and Art Director
Project Scope: Branding, Event Design, Marketing, Publication Design, Collateral, Website
Opportunity
Guerrero Howe collaborated with MetLife’s general counsel to launch a professional network for Latino/a executives who graduated from premier institutions of American higher education. This venture required a brand, direction, mission, and visual identity that would draw members, event attendees, and sponsors.
Solution
Worked with GH leaders to articulate initial phases of mission and brand direction. Art directed and designed a clean, vibrant, and elegant visual identity that reflects the caliber and influence of the network’s members. Implemented across print and digital collateral, a leadership summit, and an award-winning publication that profiled select members of the society.
