Role: UI and Visual Designer, Art Director
Project Scope: App Screens, Style Direction, UI Elements, Production Guide
Opportunity
Valtech partnered with Adobe to create a proof-of-concept app exploring avenues for integrating digital customer experiences with brick-and-mortar commercial contexts.
Direction
I was onboarded onto this project after the initial launch and worked backward with a partially developed skeleton to refine strategy and implement a visual direction. Collaborating closely with the product owner, UX designer, and front-end developers, I created a visual system to elevate the aesthetic experience and increase intuitive usability for the user.
