Role: Designer, Illustrator

Project Scope: Branding, Promotion Collateral

Challenge

Barkley, an ad agency, wanted to brand and release an internal campaign to raise awareness about the new shared internal server — dubbed “The Mothership” — in line with the space-themed agency.

Direction

Concepted and created campaign branding around the idea of a pending apocalypse. Cows (aka creative projects and files) will be uploaded and organized onto the new mothership (aka shared internal server). Prepare thyself! Developed concepts and illustrations for promotional posters and training materials.