Role: UI and Visual Designer
Project Scope: UI, Visual System, Production Guide, Responsive Web Experience, Visual Content Creation
Opportunity
Samsung Home Appliances aspired to have a more emotionally-engaging experience for potential buyers by providing them with intuitive guidance and education as they evaluate different product options and features.
Solution
Our team synthesized research and identified strategic points along two different journeys for engaging Samsung’s core user base at critical decision points. We created an immersive digital experience that encouraged potential buyers to visualize their own dream kitchen while also serving as a friendly guide to quickly filter appliances by capability, size, and features.
